A brand refresh for TRU
At TRU, we love spick and span. The same is true of our marketing strategy, which aims to highlight our squeaky-clean image. We've spent the past year polishing our brand and revamping our website to showcase our unique approach and vision towards becoming the leading cleanroom cleaning experts in the Benelux and beyond.
Did you know that TRU is an acronym, with each letter representing a core aspect of our philosophy? The ‘T’ stands for truthentic approach, which reflects our commitment to open and honest business practices. The ‘R’ stands for the revolutionary impact we hope to create through innovation. And the ‘U’ represents our unique focus on the niche market of cleanroom cleaning. Specialist branding agency Opmerkelijk immersed themselves in our brand and spent months listening to our motivations, ambitions, and concerns. This resulted in a detailed plan to encapsulate our mission and vision in our external communications. Sometimes subtly, sometimes more boldly. Our revamped website serves as the flagship of our new and cohesive brand identity.
Standing out in a visual world
In today’s increasingly visual world, you have to walk the talk. And when you do, you better make sure everyone’s listening. The secret is in the storytelling. That’s why our website includes a comprehensive overview of our services and a deep-dive into our story, which is inextricably linked to our identity and unique approach. To fulfil our international ambitions without compromising our core values, we felt we had to reframe our message. A stronger brand image not only shows you what we're good at, it also proves that we're better than our more conventional competitors. No offence! Thanks to our GMP expertise, our sustainable vision, our people-centric approach, our highly trained cleaners, our consultancy services and our training opportunities, we make a real difference and offer innovative solutions with a deep commitment to both people and the planet. This is what our new tagline so succinctly captures.
Relevance is key!
We recently announced our overseas plans in the form of a joint venture with Pharma Resource Group (PRG), a global leader in product development and commercial manufacturing based in the United States. In order to establish ourselves in the US market, we’re using the same weapon we use here: relevance. In other words, what keeps our target audience up at night and how do we give them peace of mind? We found seven solutions to seven common issues. Known as our sleep-tight solutions, these are accompanied by a series of testimonials in the form of customer stories that our target audience can identify with. In addition, our sustainable beliefs are presented much more effectively as well. While not new, they now play a more prominent role after being developed into six clear guidelines. Each of these guidelines represents tangible actions that seamlessly align with the United Nations Sustainable Development Goals (SDGs) and give us the opportunity to contribute to a better world.
Our TRU colors
Why are we sharing all of this with you? Because we firmly believe in our truthentic approach. And because we want to be candid and transparent about how we do things, both in front of and behind the scenes. We have nothing to hide: what you see is what you get. And that’s exactly the point of our rebranding strategy: to create a crystal-clear image of who we are, what we do, and how we do it. After all, honesty is always the best policy.
Excited to see our new website?
Come take a look!